Michelle is a seasoned strategist renowned for her expertise in digital transformation and change management for leading consumer brands and businesses. She has a proven track record of working with all organizational levels, from senior management to front-line staff, building Centers of Excellence (CoEs) and driving numerous transformation initiatives. Her comprehensive knowledge spans FMCG, consumer goods, retail, business, and brand management, enabling her to swiftly identify adaptation needs and update SOPs for optimal customer service. Michelle excels in interpreting consumer habits into actionable service strategies and has consulted for prestigious companies such as The Coca-Cola Company, LEGO, Procter & Gamble, Unilever, Mead Johnson, Cerebos, Singtel, Fraser & Neave, Guinness Stout, and Heineken. In technology, Michelle has achieved notable success, including the top capstone project for FoodPanda via BCG. She applies AI across various industries, driving innovation and efficiency. As a Partner and Senior Consultant at DBIZ Solutions, she leads business and strategic developments, emphasizing transformational work, intelligence, and managing of change.