Miriam Brofman is originally from La Paz, Bolivia. With a background in hospitality she entered the healthcare sector in China joining UFH in 2004 by leading a multicultural team devoted to customer service. As a passionate and highly effective advocate of service excellence and patient experience, she creatively implements and promotes approaches to improve services across her organization and beyond. Furthermore, with extensive experience in promoting cultural awareness and empathy in provision of services, Miriam is a proficient trainer of trainers in this field.