“Since covid-19 hit, animations have become one of the hottest trends in content marketing.”- Alex Black, TVC Group, London

With COVID-19 bringing filming to a virtual standstill, health and medical marketers have turned their attention to animation. It is safe, effective, engaging and offers organisations endless creative scope to bring their messaging to life.

With many of their filming projects put on hold since the COVID-19 restrictions Will and Alexandra Cordukes, Co-Directors of Sydney video production agency, Laundry Lane Productions, have seen a boost in demand for animated content that has carried the business through these times.

“Obviously we took a big hit initially with so many of our filming projects going on hold or being cancelled if they were events or conferences. The lucky thing for us is that we are big advocates of animation as a powerful storytelling medium and already had a reputation as creators of really impactful animated content. This has been our saviour,” says Alexandra.

“Our animation department has been humming along over the past few months, and I think clients who may have been less sure of how and when to dive into an animation project have now become real converts. There’s always a bit of trepidation when adopting a new communications medium, but that quickly disappears when they see the results,” says Will.

More and more health and medical organisations are realising the benefits of animated video content in today’s rapidly changing environment. Here are some reasons why…

CUTS THROUGH THE DIGITAL ‘NOISE’

It’s important to cut through the clutter & find a way to differentiate your content from others so it will resonate and shine through. Animated videos stand out. ENABLES

YOU TO FIND THE RIGHT TONE

Animation brings scope to tap into a wider range of emotional tones. This can assist organisations in covering overwhelming or complex topics effectively. CONVEY

COMPLEX IDEAS

Animation allows for text, icons, graphics and other visuals to combine with captions/voiceover. This multi-media approach allows for difficult ideas to be broken down and conveyed in a clear, concise manner.

UNIVERSAL

Animation can talk to a wider, diverse audience by eliminating potentially polarising elements that using real ‘talent’ bring to a project.

SAFE

Doesn’t require filming. It can be viewed from anywhere, on any device which eliminates the need for human contact and facilitates engagement without posing a threat.

EASY TO UPDATE

In the rapidly evolving environment we are all trying to navigate at the moment, it’s important to consider the flexibility of animated video content where you can easily go back and change text or edit animations as necessary.

EVERGREEN

Can be long lasting. People will have Zoom content fatigue and will respond more positively to fresh and original video content.

UNLIMITED CREATIVE POTENTIAL

The human brain loves animation. The playful way the images and text transitions makes this content very enjoyable to watch.

Animation offers endless possibilities when it comes to look and feel, making it possible for organisations in the health and medical sector to have their own signature style that ties in with their branding. They can be created in 2D, 3D or hybrid which is a mixture of live footage with animated motion graphics.

“When done well these videos are very effective for B2B and B2C healthcare marketing and also internal communications,”explains Will. “We are really excited to see our clients opening up to new ways of communication during these challenging times.”

Laundry Lane Productions www.laundrylane.org.au

Contact: Alexandra Cordukes e: alexandra@laundrylane.com m: 0422 291 734

Pure Animation Health Reel 2020 from Laundry Lane Productions on Vimeo.