In today’s rapid and evolving world where traditional structures – Finance, Hospitality and Transport – are being disrupted by emerging players daily, it only makes sense that the healthcare industry too is on the cusp of a major transformation.

Over the past decade the healthcare sector in Australia and abroad has seen massive disruption, change and innovation. Healthcare operators and Governments need to prepare for a technology-driven future, changing consumer demands, aging and growing populations, greater prevalence of chronic diseases, an aging workforce, new government policy and rising expenditure - all of which are currently, and will continue, to disrupt the sector.

As a sector that touches everyone, it’s expected that healthcare’s evolution will have far-reaching impacts as new business models emerge that blur boundaries and drive cross-sector and cross-industry convergence.

As 2019 comes to a close and we transition to a new year, and a new decade, we’re seeing one major trend underpinning and driving all this disruption however.  Empowered consumers; change agents who have high expectations of the healthcare ecosystem and of their healthcare providers.

The modern patient is connected and informed; demanding greater experiences, agility and transparency from their healthcare provider.  Hospital development projects, technology investments, even workforce optimisation initiatives – these investments, they all begin and end with the consumer. 

And with 96% of Australian healthcare operators indicating that driving superior patient experiences is a priority (State of the Industry Report, 2019), understanding the strategies and best practice around achieving this in the new decade is key.

With healthcare faring well in a number of State Budgets this year – a massive additional $5.5 billion allocated by the Victorian Government, and $2.7 billion and 1.1 billion by the New South Wales and Queensland Governments respectively – now is the ideal time to invest in customer centricity.

Understanding what features, solutions and advancements are the wisest investments to drive patient experience though can be a challenge, which is why we’ve compiled the Australian Healthcare Week 2020 Market Report.

The exclusive report, compiled with insights from over 100 Australian healthcare professionals, explores key healthcare investment areas and delves into how each is driving patient experience innovation in 2020 and beyond.

The trends explored in this report include:

• Infrastructure investment and the relationship between space and experience
  
• Digital transformation and the patient-centric opportunities of digital healthcare 
  
• Workforce optimisation strategies and the effect on patient care and experience
  

With so much innovation and transformation happening at the moment it’s certainly an exciting time to be working in the healthcare space and we hope you enjoy the research!

...Read the full report here