To address drastically declining sperm health in developed countries, Cool Beans Underwear offers a patented solution to support couples' fertility.

Demand for fertility and assisted reproductive services has grown exponentially over the past decade, and currently male fertility is declining at 1.4% per annum. There are now some fertility experts predicting that by 2045, majority of couples will need some form of assistance to be able to reproduce.

One of the most significant factors contributing to infertility and sub-fertility in males is scrotal/testicular heat - an issue that is becoming more prevalent as we increasingly live sedentary lifestyles.

High scrotal/testicular temperature has a detrimental effect on sperm morphology and motility, can lead to the death of germ cells and cause sperm DNA damage which subsequently suppresses spermatogenesis.

It has been scientifically proven that the majority of infertile men have a higher scrotal temperature than fertile men. To have optimal function of the testes, the scrotum and testes must be allowed to perform as they were biologically intended; this involves extending and retracting, to expel or retain heat to regulate their temperature.

Based on referenced medical studies demonstrating that lowering the temperature of the scrotum or testes to below core body temperature improves sperm health, Cool Beans Underwear's founder and CEO, Saara Jamieson, designed and patented men's underwear that allows for improved heat dissipation and can contribute to improving the outcomes of planned fertility treatments. 

Cool Bean's scientifically designed yet comfortable male underwear assists anatomically and physiologically in allowing the testes and scrotum to self-regulate to the ideal temperature of ~34ºC, 3ºC cooler than core body temperature.

"From my own personal experience with infertility, I know that not being able to conceive can be incredibly isolating for both partners," Saara admits. "Infertility problems are often seen as a female issue, but men contribute to 50% of all infertility cases. This is why women need to start discussing with their male partners the importance of sperm health."

With its supportive airflow external mesh pouch design, Cool Beans men's underwear brings multiple benefits through early and ongoing intervention.

Its innovative and unique supportive airflow design promotes cooling of the testes and provides the necessary support to prevent the development of varicoceles.

Cool Beans Men's Health Underwear is seen as a breakthrough in men's fertility health without invasive procedures, expensive treatments, or embarrassing conversations.

"Here at Cool Beans, we like to think that wearing scientifically designed and very comfortable underwear is the first effortless step any man can take to help start the exciting journey of becoming a parent," Saara concludes.

BECOME A REFERRAL PARTNER

Many couples seek advice early in their journey of planned parenthood, while others may only seek medical advice after finding it difficult to conceive.

By adding a Cool Beans referral to your list of options, along with your existing services and resources, you can now offer a solution that allows the man to actively contribute to a couple's fertility journey.

We know how busy you are, so we have made it simple to become a referral partner. Visit us at stand 91 in the Patient Experience zone, and we will give you the tools to help you help your patients take the first step towards becoming parents! Cool Beans Men's Health Underwear is patented and registered in Australia and New Zealand and is included on the Australian Register of Therapeutic Goods as a class 1 medical device. (ARTG 379655)