Cool Beans Underwear offers a patented solution to improve sperm health. Approved in Australia by the TGA, Cool Beans Underwear contributes to sperm health through scientifically designed and comfortable male underwear which assists anatomically and physiologically in allowing the testes and scrotum to self-regulate to the ideal temperature of ~34ºC, 3ºC cooler than core body temperature. Sperm health is subsequently optimised when production environments in the testes are conducive to a regulated temperature.

The patented design of this underwear allows for better heat dissipation from the testes, which can aid in improving fertility, as moderated studies posit that a 1ºC degree increase in testicular heat can reduce fertility by 14%. Launched in January 2022, market testing with couples at all stages of fertility awareness has generated a significant market opportunity. www.coolbeansunderwear.com.au